Why is creating three or more Search Ads per ad group a best practice?

  • Having more ads in an ad group increases the chances of showing more than one ad per auction.
  • Having more ads in an ad group means lower bounce rates for landing pages.
  • Having more ads in an ad group means the ads will receive a higher-quality score.
  • Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.