A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

People who previously purchased from a competitor’s website People to whom the company has previously advertised via traditional media channels People who have heard of the company but have never…

Continue ReadingA marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?