A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

Maximize clicks Target cost-per-acquisition (tCPA) Target impression share Target return on ad spend (tROAS)

Continue ReadingA small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?