A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses

The manager can choose the exact searches to which their keywords will match. The manager won’t need to use keywords when on the broad-match setting. The manager can serve on…

Continue ReadingA retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses

You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

Lapsed customers who haven’t purchased from the brand in the previous year Customers who have purchased at the retailer’s outlet location Customers who participated in the brand’s most recent holiday…

Continue ReadingYou manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

The ad will appear to previous customers regardless of the search terms in order to expand its reach. The ad will only appear if the search terms contain the keyword…

Continue ReadingAn electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
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