- Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
- Using the Keyword Planner to find new keywords relevant to your target audience and business.
- Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
- Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.