Why is creating three or more Search Ads per ad group a best practice?
Having more ads in an ad group increases the chances of showing more than one ad per auction. Having more ads in an ad group means lower bounce rates for…
A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night. Which setting could help the owners achieve these goals?
Networks Image extensions Keyword insertion Ad scheduling
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
Maximize Clicks Target return on ad spend (tROAS) Maximize Conversions Target impression share