A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

Their ad is going to appear if the search terms are related to the keyword. Their ad is going to appear if the search terms have the same meaning as…

Continue ReadingA speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Keyword targeting will attract search traffic for product name queries only. Broad match will attract search traffic for product name queries only. Phrase match will attract search traffic for product…

Continue ReadingYou recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

In which two ways does optimization score help marketers succeed? Select 2 Correct Responses

It documents campaign budget for marketing teams. It uses Google AI to plan campaigns without any need for input. It determines which campaigns should be prioritized for improvements. It speeds…

Continue ReadingIn which two ways does optimization score help marketers succeed? Select 2 Correct Responses
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