A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

The campaign needs a 22% improvement in order to be fully optimized. The campaign’s budget needs to increase by 22% in order to be fully optimized. The campaign is being…

Continue ReadingA performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.) Select 2 Correct Responses

She can choose the exact searches her keywords will match. She can explicitly choose keywords to ignore, such as colors. Her ad will only show for “blue saucepans.” She can…

Continue ReadingJamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.) Select 2 Correct Responses

Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?

Bob’s ad will appear if the search terms contain all three of the exact keywords. Bob’s ad will appear if the search terms include the meaning of the keyword. Bob’s…

Continue ReadingBob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?
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