Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

To understand the network performance of her website To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of…

Continue ReadingClara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

The campaign needs a 22% improvement in order to be fully optimized. The campaign’s budget needs to increase by 22% in order to be fully optimized. The campaign is being…

Continue ReadingA performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
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