A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

By setting manual bids for specific times of day By providing manual control of each bid By determining minimum and maximum bid values by the daily budget By setting the…

Continue ReadingA marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Search Ads can include videos of relevant products. Search Ads can appear within organic search results. Search Ads can automatically send follow-up information to potential customers. Search Ads can appear…

Continue ReadingA marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?