A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

Maximize clicks Target cost-per-acquisition (tCPA) Target impression share Target return on ad spend (tROAS)

Continue ReadingA small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

Target cost-per-acquisition (tCPA) Maximize clicks Target impression share Target return on ad spend (tROAS)

Continue ReadingA performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
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