You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

Lapsed customers who haven’t purchased from the brand in the previous year Customers who have purchased at the retailer’s outlet location Customers who participated in the brand’s most recent holiday…

Continue ReadingYou manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

The ad will appear to previous customers regardless of the search terms in order to expand its reach. The ad will only appear if the search terms contain the keyword…

Continue ReadingAn electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
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