A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

Social media profile, Email, Mailing Address IP Address, Work Address, Phone Number IP Address, Social media profile, Phone Number Email, Mailing Address, Phone Number

Continue ReadingA performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses

The manager can choose the exact searches to which their keywords will match. The manager won’t need to use keywords when on the broad-match setting. The manager can serve on…

Continue ReadingA retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.) Select All Correct Responses