A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

People who previously purchased from a competitor’s website People to whom the company has previously advertised via traditional media channels People who have heard of the company but have never…

Continue ReadingA marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers. Which type of audience will likely have the highest lifetime value?

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?

More customers learning about the store’s products on the website An increase in online sales through the store’s website

Continue ReadingA marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
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