A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

  • They could add broad match keywords for exact match keywords across campaigns.
  • They could increase their campaign reach by using broad match with manual bidding.
  • They could use responsive search ads and AI-powered creatives.
  • They could organize and align all of their ad groups according to a common theme.
  • They could use brand restrictions for branded campaigns when it’s suitable.