A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

  • The campaign’s budget needs to increase by 25%.
  • The campaign is performing better than 75% of the manager’s other Search campaigns.
  • The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
  • The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.