The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

  • To understand the network performance of their website, revealing optimization opportunities.
  • To judge the popularity of their website compared to others, helping them better understand their market share.
  • To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
  • To find how close their campaign is from being optimized for performance to its full potential.