Things You Need to Know About TikTok : TikTok Wrapped, CEO, Creative Centre, Block and Unblock, Banned in India.

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TikTok: Introduction, About TikTok Wrapped

TikTok, the international version of Douyin (抖音), was launched by ByteDance in September 2017, following its merger with Musical.ly. Douyin, the precursor to TikTok, debuted in the Chinese market as “A.me” in September 2016.

TikTok Wrapped offers users insights into their activity on the platform, providing valuable statistics and data about their time spent creating and engaging with content.

To access TikTok Wrapped, users need to download their TikTok data in the “JSON – Machine-readable file” format from their account settings. It’s important to note that the exported data does not include login credentials, ensuring user privacy and security. TikTok Wrapped is a tool that allows users to reflect on their TikTok journey and celebrate their achievements and engagement on the platform.

About TikTok CEO:

Shou Zi Chew, born on January 1, 1983, is a Singaporean businessman and entrepreneur. He has been the CEO of TikTok since 2021, succeeding Kevin A. Mayer. 

After graduating from University College London in 2006, Chew began his career at Goldman Sachs in London as a banker. Later, he joined Yuri Milner’s venture capital firm DST Global, where he led investments into JD.com, Alibaba, Xiaomi, and was part of early investors in ByteDance in 2013.

In 2015, Chew became Xiaomi’s Chief Financial Officer, then moved on to become their Foreign Business President in 2019. 

In March 2021, he joined ByteDance as its Chief Financial Officer and subsequently took over as CEO of TikTok, replacing Kevin A. Mayer.

Chew testified before the U.S. Congress in March 2023 and again in January 2024, regarding legislative efforts around TikTok and child internet safety.

He also serves as the honorary chairperson of the 2024 Met Gala, as TikTok is the lead sponsor of the event.

TikTok For Business Creative Center:

The TikTok For Business Creative Center is a comprehensive hub offering a range of free creative resources. Here, users can explore the latest trends, ad examples, best practices, and tools aimed at enhancing the quality and effectiveness of TikTok advertisements. This resourceful platform encompasses various sections to assist businesses in crafting compelling and successful TikTok ads.

To access the Creative Center, visit: https://ads.tiktok.com/business/creativecenter

Block or Unblock on TikTok:

How to Block Someone on TikTok:

1. Go to the profile page of the user you want to block.

2. Tap the three dots at the top right-hand corner of their profile to open the share menu.

3. Look for the icon of a circle with a line through it labeled ‘Block’ at the bottom row. Select it.

4. Follow the on-screen instructions to confirm and block the user.

How to Unblock Someone on TikTok:

1. Go back to the profile of the user you want to unblock.

2. Select the three dots at the top right-hand corner to open the share menu.

3. Choose the ‘Unblock’ option in the bottom set of icons.

4. Follow the on-screen instructions to confirm and unblock the user.

Following these steps, the blocked user will regain access to interact with you, and you will be able to see their content again. The block feature enhances user experience by allowing control over interactions on the platform.

Exploring the TikTok Ban in India:

The ban of TikTok in India had a profound impact on millions of users and creators, highlighting the complexities of international regulations. Understanding the reasons behind the ban is crucial, emphasizing the need to adapt strategies to navigate such challenges effectively.

Advertising TikTok in India:

Despite the ban, there are still effective avenues to advertise on TikTok in India by using trusted and high-end secured VPN like Multiverse VPN. This step-by-step guide provides insights into advertising strategies and market insights tailored to tap into India’s vast digital market.

Leveraging Multiverse VPN for International Audience Targeting:

Tools like Multiverse VPN offer businesses opportunities to connect with international audiences beyond borders. Integrating Multiverse VPN into advertising strategies helps overcome geo-restrictions, unlocking new growth avenues on platforms like TikTok. 

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