An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?

  • The ad will appear to previous customers regardless of the search terms in order to expand its reach.
  • The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
  • The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
  • The ad will appear to more users by serving on new, relevant queries.
  • The ad will only appear in searches for the exact keywords.
  • The owners will have manual control over each of their keywords.
  • Broad match automatically includes negative keywords.
  • The campaign will reach more users by serving new, relevant queries.